Superside Unveils Custom AI Image Models to Drive Scalable Brand Consistency and Creative Efficiency

Superside, the leading AI-powered creative-as-a-service company, has officially launched Custom AI Image Models, a cutting-edge solution designed to help businesses create brand-consistent visuals at scale—faster and more affordably than ever before. Available via an integrated workflow or as a Figma plug-in, this innovative offering is trained on each brand’s unique visual identity, enabling instant image generation and dramatically improving creative output speed and consistency.

As marketing teams race to keep pace with growing content demands, they often encounter roadblocks such as rising production costs, lengthy timelines, and challenges maintaining brand cohesion across channels. Off-the-shelf AI tools can help with speed but typically fall short on brand alignment, requiring significant manual edits. Superside’s Custom AI Image Models directly address these issues—delivering visuals up to 10x faster, reducing production costs by up to 85%, and enabling creative teams to focus on high-impact, strategic work.

“AI is a powerful creative partner, but creatives are overwhelmed. Today’s oversaturated market of AI tools offers infinite possibilities, yet few guardrails—making it nearly impossible to stay on brand without significant manual effort,” said Phil Maggs, Director of Generative AI Excellence at Superside. “With Custom AI Models, we enable on-demand creation of brand-consistent imagery that reflects not only visual identity but also the unique taste and eye of the designer. We’ve made this experience seamless in Figma—where designers already work—ensuring better collaboration, smoother workflows, and faster turnaround.”

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Key Features of Superside’s Custom AI Image Models:

• On-Demand Image Creation: Through a Figma plug-in, teams can generate unlimited visuals instantly using models trained on their brand assets.
• AI-Powered Prompt Support: Simplifies prompt generation, enabling marketers and non-designers to create brand-aligned visuals without advanced AI knowledge.
• Creative Oversight: Superside’s design experts provide optional refinement to ensure AI outputs meet the highest creative standards.
• Secure, Private Hosting: Each AI model is client-specific and securely hosted, ensuring that brand assets and generated content remain exclusive.

The offering is available as part of Superside’s subscription service, making it easy for clients to integrate into their existing design workflows. Once trained, the AI model can produce a wide variety of image styles—including photographic, illustrated, 3D, and character-based designs—supporting use cases across product marketing, brand storytelling, digital advertising, and multi-channel campaigns.

“With Custom AI Image Models, we’re not just giving companies content faster—we’re giving them freedom,” said Fredrik Thomassen, Co-Founder and CEO of Superside. “We’re eliminating the headaches associated with bloated production timelines, inconsistent creative, and ever-increasing costs. Custom AI Image Models put the power of AI into the hands of marketers and creatives without sacrificing brand integrity.”

With the launch of Custom AI Image Models, Superside continues to lead the evolution of creative technology, helping forward-thinking brands unlock efficiency, maintain quality, and scale creative output without compromise.