The WPBeginner Growth Fund, an investment initiative by Awesome Motive focused on scaling B2B software companies, is pleased to announce the full acquisition of aThemes, a well-known provider of fast, customizable, and high-performing WordPress themes.
With a growing portfolio of website templates used by more than 130,000 websites worldwide, aThemes has become a trusted choice for businesses looking to build professional websites, launch eCommerce stores, and drive digital growth. Its flagship themes—Sydney and Botiga—are particularly popular, earning a stellar 4.9-star rating on WordPress.org from over 850 reviews.
This strategic acquisition strengthens Awesome Motive’s foothold in the WordPress theme ecosystem and aligns with its core mission: to help small businesses build powerful, visually appealing websites without high development costs.
“Professional website design should be accessible to everyone,” said Syed Balkhi, CEO of Awesome Motive. “We are excited to welcome aThemes to the Awesome Motive family, and look forward to helping millions of small businesses create stunning websites with our free, high-quality WordPress themes.”
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Already powering over 30 million websites, Awesome Motive’s suite of popular tools—including OptinMonster, WPForms, MonsterInsights, and AIOSEO—helps businesses enhance lead generation, analytics, and search engine optimization. With the addition of aThemes, the company now offers even more value by enabling users to build visually stunning, conversion-optimized websites from day one.
“We’re thrilled to have aThemes join the Awesome Motive family, and I’m confident that their leadership and expertise will ensure that our themes remain the top choice for WordPress users worldwide,” said Charlie Livingston, founder of aThemes.
As the demand for flexible, easy-to-use digital tools continues to rise among small businesses and entrepreneurs, this acquisition further positions WPBeginner Growth Fund and Awesome Motive as leaders in delivering scalable, user-friendly WordPress solutions.
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