Swapcard Unveils AI-Recommended Leads to Enhance Exhibitor & Sponsor Lead Generation at Events

Swapcard, a leader in AI-driven event engagement solutions, announced the launch of AI-Recommended Leads, an innovative feature designed to revolutionize how exhibitors and sponsors identify, engage, and convert potential clients during events.

AI-Recommended Leads utilizes advanced AI technology to intelligently score event attendees based on their real-time engagement with exhibitor brands and assets. By distinguishing between casual browsers and genuinely interested prospects, this new tool addresses one of the most significant challenges for event exhibitors: identifying which leads are most likely to convert into business opportunities.

“Exhibitors should focus on the right audience. Not all leads are created equal, which is why AI-Recommended Leads scores attendees based on their real engagement with your brand,” said Carlos Araujo, Vice President of Marketing at Swapcard. “We also know how much timing is a factor when we look at lead quality, and that’s why our lead score is dynamic, growing with new interactions and fading when interest drops.”

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The cutting-edge feature uses a sophisticated scoring model that dynamically adjusts based on attendee actions, timing, and event-specific behaviors. This ensures that exhibitors can prioritize leads with the highest potential for conversion. The AI-Recommended Leads Dashboard also enhances team collaboration by simplifying the assignment of leads to team members, improving follow-up efficiency and overall team coordination.

Accessing this new feature is simple via Swapcard’s Exhibitor Center, where users can easily view leads along with their interaction scores, detailed engagement history, and profile data. The system also streamlines event management by allowing leads to be assigned to specific team members for personalized follow-ups.

“With AI-Recommended Leads, you’ll streamline follow-ups, boost conversions, and maximize your return on investment,” Araujo added. “This solution enables exhibitors and sponsors to seamlessly connect with the right people at the right time, ultimately turning engagement into real business growth and event ROI.”

This innovative feature represents a major step forward in enhancing event marketing strategies, ensuring exhibitors and sponsors are empowered to leverage real-time engagement data to maximize their impact and achieve measurable success at events.