HH Global Unveils Nuevo: A Next-Generation Creative Agency Designed for the Future of Brand Marketing

HH Global, the world’s foremost responsible marketing activation partner, announced the launch of Nuevo, a groundbreaking in-house creative agency engineered to close the gap between ambitious brand strategy and seamless execution across markets and channels.

In an era where marketing teams face accelerating pressures to deliver faster, smarter, and more impactful campaigns, Nuevo offers a dynamic creative ecosystem that transforms bold ideas into meaningful, measurable brand experiences. Designed for agility and scale, Nuevo is positioned to meet the complex needs of today’s brands operating in diverse, fast-changing environments.

“At a time when marketing leaders have to adapt to fast-changing consumer demands and the increasing need to prove ROI amidst economic uncertainty, Nuevo brings the speed, agility and innovation required to unlock growth and drive impact,” said Kristian Elgey, Group CEO, HH Global. “It’s a bold step in our journey – and a powerful one for our clients.”

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Supported by HH Global’s network of 4,500 marketing activation experts, Nuevo launches with immediate access to over 700 creative and content professionals. Its mission is clear: deliver connected creativity that is insight-driven, technology-enabled, and purpose-built to engage today’s conscious consumer.

Nuevo’s capabilities focus on three core pillars:

• Creative Intelligence: Leveraging AI-powered insights and trend analysis to craft smarter, more relevant campaigns
• Creative Technologies: Deploying innovative tools and platforms that enable dynamic, connected consumer interactions
• Conscious Creativity: Producing meaningful creative work that resonates with values-led audiences

At the helm of Nuevo is President Clyde McKendrick, a veteran strategist with more than 25 years of experience at leading global agencies such as Crispin Porter + Bogusky and TBWA\Chiat\Day. Renowned for his ability to fuse sharp strategy with cultural insight, McKendrick brings fresh energy and innovation to Nuevo’s mission of redefining global brand activation.

“HH Global’s scale, agility and entrepreneurial mindset make it the perfect home for this new kind of agency,” said McKendrick. “Nuevo exists to use creativity to help brands move faster, more efficiently and to be more responsive to the rapidly changing demands of consumers.”

Nuevo is designed for flexibility, able to build bespoke in-house creative teams, establish local market creative hubs, or serve as a lead agency delivering brand activation across multiple markets and disciplines. This approach offers clients a streamlined partnership to navigate increasingly complex marketing supply chains, backed by HH Global’s proven expertise in scaling efficiency without sacrificing creativity.