Pharma Ads on TV?… We Are Actually “Savin’ Lives Here” Sean Cunningham Apr 30, 2025 It was during yet another sixteen-hour ad agency day that I first heard a weary co-worker refute the idea of staying even later…
Nielsen Report Finds Underspending in 50% of Media Plans Jeopardizing Maximum ROI PR Newswire Jul 7, 2022 Nielsen's global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on…