MarTech360’S Weekly News Roundup With Wix, INSIDEA, Nielsen, LoopMe, Meta And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Wix Partners with ActiveCampaign to Boost Customer Engagement and Streamline Marketing Automation

Wix.com Ltd., the world’s leading SaaS website builder platform, announced a strategic partnership with ActiveCampaign, a renowned marketing automation platform trusted by businesses in over 170 countries. This collaboration introduces a powerful, integrated solution designed to streamline website and marketing technology for businesses of all sizes.

INSIDEA Joins Forces with Mailchimp to Deliver Smarter, ROI-Driven Email Marketing at Scale

INSIDEA, a rapidly growing digital solutions company, is excited to announce its official partnership with Mailchimp, the leading platform in email marketing and automation. This strategic collaboration strengthens INSIDEA’s ability to deliver impactful, ROI-driven email campaigns by combining Mailchimp’s robust automation tools with INSIDEA’s full-stack digital marketing expertise.

• In Social Media Technology news this week…

• In Customer Experience news this week…

New Five9 Fusion for Salesforce Deepens Partnership to Deliver Integrated AI-Powered CX

Five9, provider of the Intelligent CX Platform, announced Five9 Fusion for Salesforce, an offering that combines Five9’s real-time system of action with Salesforce’s #1 AI CRM, to create a fully integrated, AI-elevated solution for customer experience. With a new product and services bundle available today, this enhanced integration helps businesses deliver better customer experience, hyper-personalized self-service.

Telnyx Launches Cutting-Edge AI Capabilities to Power the Future of Intelligent Customer Engagement

Telnyx, a leading global provider of communications infrastructure, has announced a major expansion of its product suite with the release of next-generation AI-powered capabilities. This milestone launch introduces a powerful set of tools designed to transform how businesses connect with their customers across voice and SMS channels.

• In Mobile Tech news this week…

Intersection Unveils LinkNYC Self-Service Portal, Expanding Affordable Advertising Opportunities for Businesses of All Sizes

Intersection, an experience-driven out-of-home media and technology company, alongside LinkNYC, the public-private partnership behind the world’s largest free public Wi-Fi network, announced the launch of the LinkNYC Self-Service Ad Portal. The portal makes it easier than ever for small businesses in New York City to access both free and low-cost advertising opportunities through LinkNYC’s expansive digital infrastructure.

Korbyt Collaborates with Amazon to Deliver Cost-Effective, Scalable Digital Signage

Korbyt, the leader in brand and workplace experience solutions, has collaborated with Amazon to introduce a cost-effective digital signage solution that simplifies content management and deployment at scale. The integration of the Korbyt Anywhere cloud-based content management system (CMS) with the Amazon Signage Stick gives organizations an affordable and easy-to-deploy signage solution

• In Marketing Analytics news this week…

Nielsen Launches The Ad Supported Gauge, a New Look at the Ad-Supported TV Landscape

Nielsen, a global leader in audience measurement, data and analytics, has launched The Ad Supported Gauge—a new extension of The Gauge™. The new quarterly report provides the most comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies will have an essential view of opportunities to connect with consumers.

LoopMe Partners with Microsoft Advertising to Deliver Real-Time Brand Optimization through Microsoft Curate

• In Martech Content news this week…

Box and IBM Partner to Deliver Enterprise-Grade AI for Smarter Content Management and Productivity

Box, Inc., the leading Intelligent Content Management (ICM) platform, and IBM announced a strategic partnership aimed at helping enterprises accelerate the adoption of artificial intelligence (AI) across content-driven workflows. Through the integration of Box AI and IBM watsonx, organizations can unlock insights from unstructured data and streamline operations.

Sitecore Appoints Eric Stine as Chief Executive Officer

Sitecore®, the global leader in digital experience management software, announced the appointment of Eric Stine as Chief Executive Officer, effective immediately. The appointment comes at a time of rapid growth and opportunity for Sitecore, having recently reengineered the company’s core Digital Experience Platform (DXP) and Content Management System (CMS) for the AI era.

Article Of The Week…..

How Predictive Advertising Can Reduce Customer Acquisition Cost

In digital marketing, the need to optimize budgets and drive growth is stronger than ever. Marketing leaders always look for ways to attract quality leads without raising costs. Predictive advertising is a new way to use data and machine learning. It helps businesses guess what customers will do next. This approach improves targeting and makes ads more effective. If you want to lower Customer Acquisition Cost (CAC), this method is essential, not just a trend.

How Watermarking Protects AI-Generated Images and Videos

AI is evolving at a rapid pace, and that’s leading to a huge surge in AI-generated images and videos. This growth is driving innovation, but it’s also sparking controversy. AI is changing how we create and enjoy content. It’s creating ultra-realistic deepfakes and lifelike art using special networks called GANs. This big tech leap also raises serious concerns about ethics and security. Watermarking is a key tool. It helps protect, verify, and manage AI-generated media.