MarTech360’S Weekly News Roundup With LoopMe, Captiv8, Contentsquare, Zoho, Amplitude And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Gong and Microsoft Partner to Empower Revenue Teams with AI-Driven Intelligence and Automation Seamlessly Integrated into Daily Workflows

Gong, the leading revenue AI platform, announced a strategic partnership with Microsoft to integrate its powerful revenue intelligence capabilities with Microsoft’s suite of productivity tools, including Microsoft 365 Copilot and the agents ecosystem. This collaboration will transform how revenue teams accelerate growth by embedding Gong’s context-rich customer interaction data and AI-driven insights.

IAS Announces First-to-Market Partnership with Nextdoor for AI-Powered Pre-Bid Brand Safety

Integral Ad Science, a leading global media measurement and optimization platform, announced a strategic partnership with Nextdoor, the essential neighborhood network. IAS will now power Nextdoor’s first-party brand safety tool as a provider of pre-bid Brand Safety and Suitability Optimization on the platform, assuring advertisers that impressions are delivered to brand suitable ad adjacencies.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Zoho Deepens Customer Experience Platform, Adding Generative AI and Workflow Orchestration Capabilities Powered by Zia

Zoho Corporation, a global technology company, added deeper AI and work orchestration capabilities to its CX platform, all powered by Zia, Zoho’s in-house AI engine. These AI capabilities remove technological barriers to CRM adoption across groups of people working to serve the customer.

NICE and AWS Partner to Scale Customer Service Automation

NICE announced a new strategic collaboration agreement (SCA) with Amazon Web Services (AWS), to transform how businesses deliver customer service through tightly integrated AI, cloud, and automation technologies. As a part of this collaboration, CXone Mpower will now be available in AWS Marketplace.

• In Mobile Tech news this week…

Ogury Advances Net Zero Strategy with 51toCarbonZero Partnership

Ogury, a leader in data-driven advertising solutions rooted in privacy, announced its strategic partnership with 51toCarbonZero (51-0), the exclusive net zero platform designed to power growth for marketing and advertising leaders. This partnership marks a significant milestone in Ogury’s ongoing sustainability efforts as the company accelerates its journey to achieving net zero emissions.

LoopMe Expands Google Cloud Collaboration, Reinforcing Its Commitment to Sustainability

LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including Google Kubernetes Engine and BigQuery, the expanded collaboration will involve LoopMe leveraging Google Cloud’s scalable and secure infrastructure.

• In Marketing Analytics news this week…

Amplitude and Twilio Strike Preferred Partnership to Turn Data Into Action at Scale

Amplitude  announced that it has formed a preferred partnership with Twilio Segment. The announcement came during Twilio’s SIGNAL 2025 conference where Amplitude said its teams would now recommend Twilio Segment as the optimal CDP, and Twilio would recommend Amplitude as the digital analytics platform of choice.

Contentsquare Introduces Sense: AI-Powered Analyst That Automates Insights and Action

• In Martech Content news this week…

Box Unveils Next-Generation AI Agents to Revolutionize Enterprise Content Management

Box, Inc., the premier Intelligent Content Management (ICM) platform, announced the launch of its evolved Box AI platform, featuring a new generation of AI Agents designed to transform how enterprises interact with their content. These cutting-edge AI Agents empower users with advanced capabilities for Search, Deep Research, and enhanced data extraction.

Optimove Introduces Optimove Engage to Tackle “Content Chaos” in the GenAI Era

Optimove, a leader in Positionless Marketing, today unveiled Optimove Engage, an AI-driven solution designed to empower marketers in scaling the creation, management, and optimization of personalized content across all channels. In the age of Generative AI (GenAI), personalized content generation has become more accessible than ever.

Article Of The Week…..

The State of Martech 2025: How AI Is Reshaping the Future of Marketing

The world of marketing technology (martech) is undergoing its most profound transformation yet. The State of Martech 2025 report, co-authored by industry stalwarts Scott Brinker and Frans Riemersma, offers a comprehensive look into the evolving martech landscape; driven largely by the rise of artificial intelligence, data integration, and the growing complexity of customer experiences.

From Click to Loyalty: Mastering the Full-Funnel Digital Experience

In digital marketing, turning a customer’s first click into lasting loyalty is no longer easy. It’s a dynamic, interconnected ecosystem where every touchpoint matters. Marketing leaders must understand the entire funnel. This helps them build strong connections and boost growth. It’s not just a strategy; it’s essential. This article looks at how to connect every step of the customer journey. It starts with awareness and ends with advocacy. By doing this, we can create smooth, personalized interactions. These interactions turn casual clicks into loyal customers.