MidOcean Partners Acquires GSTV, Expanding Its Presence in Digital Video Advertising

MidOcean Partners, a leading New York-based alternative asset manager with expertise in middle-market private equity, structured equity, and alternative credit investments, announced its acquisition of GSTV, a prominent national video network engaging high-intent consumers at fuel and convenience retail locations across the U.S. The deal comes as part of a transaction with Rockbridge Growth Equity, the Company’s previous majority owner, which will retain a minority stake.

Founded in 2005, GSTV operates at the intersection of digital video, retail media, and digital out-of-home advertising. The Company reaches more than 115 million viewers monthly through full-sound, high-impact video content delivered at the pump—capturing attention at a key moment in the consumer journey. With a presence at over 29,000 fuel and convenience retail locations, GSTV offers contextually relevant, data-informed ad experiences that influence consumer behavior close to the point of purchase.

The acquisition underscores MidOcean’s strategic focus on high-growth media platforms benefiting from the continued shift away from traditional linear advertising toward performance-oriented digital channels. GSTV is well-positioned to capitalize on this trend, thanks to its strong national footprint, measurable impact, and growing relevance within the evolving retail media landscape.

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“GSTV is uniquely positioned at the intersection of retail media, digital video, and digital out-of-home – three of the fastest-growing areas in advertising today,” said Marshall Phelps, Managing Director at MidOcean. “Brands are increasingly seeking measurable, high-impact ways to engage consumers near the point of purchase, and GSTV’s national scale and ability to deliver contextually relevant content in real time delivers proven results. Our investment thesis in this space was developed in partnership with our executive advisors Jim Wilson and Eric Kozic, who bring deep expertise in digital media and marketing services to MidOcean. We’re thrilled to have Jim joining as Chairman of the Board and look forward to partnering with Sean McCaffrey and the GSTV team to support the Company’s continued expansion.”

As part of the partnership, MidOcean will work alongside GSTV’s leadership team to accelerate the Company’s growth strategy, with a focus on enhancing its programmatic capabilities, expanding retail partnerships, and scaling its data-driven ad solutions.

“We’re thrilled to partner with MidOcean to accelerate GSTV’s next phase of growth,” said Sean McCaffrey, CEO of GSTV. “The convergence of digital video, retail media, and data-driven advertising presents an extraordinary opportunity – and GSTV sits at the center of that evolution. MidOcean’s strategic insight, operating experience, and track record in scaling media platforms make them the ideal partner as we expand our national footprint, deepen our retail and programmatic capabilities, and continue delivering measurable impact for our brand partners.”

This acquisition further positions GSTV as a category leader, offering advertisers unparalleled reach and performance metrics within one of the most dynamic and rapidly expanding segments of the digital advertising ecosystem.