Utiq now reaches over 55 million people across Europe with its consented, deterministic identifier

The European AdTech company also confirms it is working with 26 Telco partners that power its signal infrastructure across mobile and fixed-line environments

Utiq, the European AdTech company providing Telco-powered infrastructure rooted in authentic, user-consented signals, announced two major business milestones that confirm the scale, traction and technical robustness of its privacy-first solution.

Just two years since operations commenced, Utiq has now surpassed 55 million unique consentpasses across its operational markets, representing over one-third of all mobile users. 

Each consentpass corresponds to a real, verified individual who has opted-in to data-driven advertising experiences. These deterministic identifiers enable precise frequency control, cross-environment reach, fraud suppression and consistent measurement, without relying on third-party cookies, fingerprinting or other probabilistic methods.

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Alongside this, Utiq now confirms that its infrastructure is powered by 26 Telco partners across Germany, Austria, France and Spain – spanning both mobile and fixed-line connections. These partnerships make Utiq the only addressability solution on the market that is fully rooted in telecom-grade identity infrastructure and cross-network signal continuity.

As European regulation and user expectations continue to demand stronger privacy protections, Utiq’s approach stands out by design. By adopting privacy-centric controls and offering addressability without compromise, Utiq enables the digital advertising ecosystem to move beyond short-term alternatives and embrace a new standard of responsible marketing.

Marc Bresseel, CEO of Utiq, commented: “These milestones demonstrate that Utiq is not an alternative – we are the definitive solution for the future of digital advertising in Europe. With over 55 million people now deterministically addressable and 26 Telco partners supporting our infrastructure, we are delivering unmatched scale, trust and capability – without compromise. Utiq was built to solve the consent, privacy and measurement challenges of our time, and the momentum we’ve achieved in just two years shows that the industry is ready for a better way.”

About Utiq

Utiq is a European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, to enable better marketing performance and ROI in the premium open internet.

Utiq empowers scaled, deterministic addressability and measurement of human audiences across all environments, including non-targetable browsers, without the need for third-party cookies, fingerprinting or other probabilistic techniques. 

Through its secure and encrypted Telco-powered identifier, Utiq embraces the most rigorous privacy standards, fostering trust, transparency, and accountability across the open internet.

Launched in 2023, Utiq was originally backed by Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc.  It has continued to gain support from numerous other leading telecommunications companies, endorsing our infrastructure for responsible digital marketing practices. These include Jazztel, Movistar, Simyo, Congstar, Fraenk, otelo, Blau Mobilfunk by O2, Bouygues Telecom, SFR, Sosh, Red by SFR, A1, Bob and Yesss.