Seedtag Launches Neuro-Contextual Advertising, Redefining the Future of Contextual Targeting

Seedtag, a global leader in contextual advertising, has announced a transformative leap in ad tech with the introduction of neuro-contextual advertising—an innovation that fuses artificial intelligence with neuroscience to deliver more impactful, emotionally intelligent campaigns across CTV, video, and the open web.

At the core of this advancement is Liz, Seedtag’s proprietary AI engine, now equipped to decode not just contextual relevance but also user interest, emotion, and intent. This evolution enables advertisers to deliver tailored messages aligned with how consumers naturally process content, creating moments of genuine connection that drive performance throughout the entire marketing funnel.

“This marks a major evolution for the company—and a decisive step beyond the limits of traditional contextual advertising,” said Jorge Poyatos, Founder and Co-CEO of Seedtag. “We built our reputation applying AI to context, but Liz’s progression into neuro-contextual targeting changes the conversation. Artificial intelligence no longer just recognises content—it understands interest, intent, and emotion, and drives results across the entire funnel.”

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Moving Beyond Traditional Contextual Targeting

Historically, contextual advertising has centered on scanning page content—keywords, text, and visuals—to serve relevant ads. Seedtag’s neuro-contextual approach represents a paradigm shift, enabling Liz to interpret how people think, feel, and behave, rather than simply what they consume. By replicating human-like pattern recognition and cognitive responses, Liz is able to deliver advertising that resonates on a deeper level.

Neuroscientific research supports this method, showing that content aligned with user emotions and interests increases engagement and memory retention. By harnessing these insights, Seedtag ensures that its ads are not only contextually accurate but also emotionally and cognitively compelling.

Unlocking Strategic Value with Conversational Intelligence

Taking this innovation further, Seedtag has introduced the Liz Agent—a powerful tool that brings Agentic AI into play. Built on a retrieval-augmented generation (RAG) architecture, the Liz Agent enables advertisers to engage with Liz through a natural language interface. This conversational capability allows users to query Liz about brand positioning, audience insights, contextual fit, and more—transforming the AI from a targeting engine into a strategic planning partner.

“What we’re seeing with neuro-contextual and agentic AI is a step change,” said Albert Nieto, Seedtag Founder and Co-CEO. “Contextual advertising taught us that it was possible to drive results without identifiers—and that remains core to our value. But the category never fully reflected what we were building. Most people still think of contextual as keyword targeting. That’s miles away from what Liz is doing today. This launch shows how far we’ve come—and how much more our technology can enable.”