Madhive Launches Fraud-Free Guarantee to Safeguard Local Advertisers, Elevating Trust and Transparency in Digital Media

Madhive, the leading unified operating system for local media, has announced the launch of its Fraud-Free Guarantee, a bold initiative aimed at safeguarding local advertisers from fraudulent activity and reinforcing transparency across the digital advertising ecosystem. This move further demonstrates Madhive’s ongoing commitment to leveling the playing field for local advertisers by delivering enterprise-grade security and performance—regardless of campaign size or budget.

“Since our founding, Madhive has been committed to democratizing best-in-class advertising technology for businesses of all sizes. This policy is another safeguard we’re introducing to protect local ad spend, ensuring that local advertisers in every community have the same critical tools that massive brands with equally massive budgets have access to,” said Spencer Potts, CEO of Madhive. “At the end of the day, fraud isn’t just a cost issue – it’s a performance killer. Actively working to detect and prevent it is another step we’re taking to drive outcomes.”

Madhive’s Fraud-Free Guarantee is especially impactful given its core focus on local media and small-to-medium-sized businesses (SMBs). With the company managing tens of thousands of campaigns daily—most averaging under $5,000 in budget—this initiative brings advanced fraud protection tools, often reserved for large advertisers, to smaller, local brands that traditionally lack access to such resources.

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“This announcement underscores Madhive’s unwavering commitment to transparency and quality,” said Stu Solomon, CEO of HUMAN Security. “As a long-standing partner, Madhive has prioritized building a scalable, secure solution that stands out in the market. By backing their promise with meaningful action, Madhive is helping to preserve the safety and integrity of the digital ecosystem—delivering a secure, trustworthy advertising experience for every client.”

To uphold its fraud-free promise, Madhive employs a multi-layered defense strategy combining proprietary innovations, strategic partnerships, direct integrations, and third-party audits to detect and prevent ad fraud before it impacts campaign outcomes:

• Strategic Partnerships: Collaborations with MRC-accredited supply quality firms like HUMAN Security ensure Madhive applies advanced verification to every ad opportunity—pre-bid and post-bid—unlike many platforms that only monitor a limited portion of traffic.
• Direct Integrations: More than 80% of Madhive’s inventory is transacted through direct private marketplace deals (PMPs), leveraging relationships with premium publishers, virtual MVPDs, and top-tier streamers. This streamlines operations while boosting inventory quality.
• Independent Certification: Madhive holds SOC I, II, and III certifications and is TAG Certified Against Fraud both as an intermediary and a buyer, guaranteeing industry-leading standards across both its managed and self-service offerings.
• Proprietary AI Technology: Madhive’s patented fraud detection system uses artificial intelligence to assess minute signals in publisher behavior, assembling a unique digital fingerprint for each supply path to identify and eliminate fraud with precision.

With this new initiative, Madhive is setting a new benchmark for local advertising security, ensuring advertisers of all sizes can invest with confidence and achieve meaningful results in a trusted media environment.