LoopMe, a global leader in brand performance, announced the expansion of its Chartboost in-app bidding capabilities to mobile publishers on AppLovin’s MAX platform. This strategic integration empowers publishers with greater flexibility and control over their monetization strategies, allowing for seamless adoption of header bidding to drive higher yield and streamline operations.
Through this update, publishers can now access LoopMe’s robust brand demand via a unified auction that incorporates multiple demand sources. This not only enhances revenue potential but also complements traditional waterfall setups, offering a hybrid approach to mobile ad monetization.
“As the industry evolves, we are committed to making in-app bidding a key approach alongside waterfall and mediation, enabling publishers to maximize revenue in a way that best suits their needs. And we’re already working on using automation and AI to further improve optimization and management as we develop the industry standard for in-app monetization, while expanding the inventory available in our auction,” said Stephen Upstone, CEO and Founder of LoopMe.
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With the Chartboost integration, publishers benefit from new revenue streams, improved operational efficiency, and increased transparency and control over their in-app inventory. Advertisers, in turn, gain expanded access to high-quality mobile placements that align with brand safety and performance standards.
“LoopMe continues to prove its unique value to Zynga with their launch of bidding on MAX,” said Kate Ellis-Hill, Senior Manager, Ad Monetization at Zynga. “We have already seen growth with the addition of their bidding SDK, with pronounced lift on banners. We look forward to continuing this successful partnership.”
This development marks a significant step in opening up mobile in-app inventory to more demand partners, encouraging advertisers to explore and invest in mobile as a key part of their media mix. By simplifying the buying process through unified auctions and enabling dynamic access to premium inventory, LoopMe is helping to elevate the mobile advertising experience for both publishers and advertisers.
As the mobile ad ecosystem continues to shift toward automation, transparency, and real-time decision-making, LoopMe’s commitment to innovation is positioning its solutions at the forefront of programmatic evolution.
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