Gong and Microsoft Partner to Empower Revenue Teams with AI-Driven Intelligence and Automation Seamlessly Integrated into Daily Workflows

Gong, the leading revenue AI platform, announced a strategic partnership with Microsoft to integrate its powerful revenue intelligence capabilities with Microsoft’s suite of productivity tools, including Microsoft 365 Copilot and the agents ecosystem. This collaboration will transform how revenue teams accelerate growth by embedding Gong’s context-rich customer interaction data and AI-driven insights directly into the everyday applications used by go-to-market teams.

Through this integration, joint customers can harness the combined power of Gong and Microsoft to automate workflows, improve decision-making, and act on real-time customer signals within familiar environments like Microsoft Teams and Outlook. Furthermore, the partnership introduces the ability to build custom agents connected to Gong data within Microsoft 365 Copilot, enabling tailored automation to meet specific business needs.

“Revenue teams are under pressure to do more with less as they work to meet ambitious targets with fewer resources and tighter timelines. That’s why access to timely, trustworthy data is more critical than ever,” said Amit Bendov, CEO at Gong. “We’re thrilled to work more closely with Microsoft to arm sellers and developers with the insights they need, where they need them, and turn every customer interaction into a strategic advantage.”

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Key Features of the Gong-Microsoft Integration:

Integrated Revenue Insights Across Microsoft 365:

The newly launched Microsoft Graph Connector for Gong seamlessly integrates Gong’s comprehensive customer interaction data and revenue intelligence into Microsoft Graph. This empowers sales teams to access conversation summaries, action plans, risk alerts, customer objections, and strategic recommendations directly within Microsoft 365 Copilot, Office, and Teams—eliminating the need to switch applications. When deeper insights are required, users can easily navigate back to Gong for full conversation context, ensuring they never miss a critical detail.

Custom Autonomous Agents via Microsoft Copilot Studio:

Sales organizations can now leverage the low-code Microsoft Copilot Studio to build custom autonomous agents that utilize Gong’s rich customer data alongside CRM information in a unified platform. These agents automate essential tasks such as flagging at-risk deals, summarizing pipeline shifts, and streamlining revenue workflows—freeing revenue teams to focus on high-impact selling activities. This integration enhances Gong’s AI-driven guidance, delivering smarter, context-aware automation directly where sellers work.

These innovations build upon existing Gong and Microsoft integrations, including bi-directional synchronization with Microsoft Dynamics 365 Sales. This connection enriches Dynamics 365 Sales records with Gong activity data, such as calls, emails, next steps, and critical discussion points—allowing Revenue Operations to generate cleaner reports, sales leaders to prepare more efficiently, and teams to easily identify accounts at risk due to inactivity. By eliminating platform switching and manual data entry, this integration ensures CRM remains the definitive source of truth.

“Microsoft and Gong understand that revenue teams are the driving force behind every organization. Together, we are empowering our joint customers to modernize their operations and make informed, data-driven decisions – seamlessly within the Microsoft tools they already rely on, including Microsoft 365, Dynamics 365 and Copilot Studio,” said Charles Lamanna, Corporate Vice President, Business & Industry Copilot at Microsoft. “By integrating Gong’s rich customer interaction data into the Microsoft 365 Copilot and agent ecosystem, we are enabling customers to unlock powerful insights and intelligence in a scalable way.”