Ogury Unveils Ogury One: A Next-Gen Advertising Platform Built to Combat Signal Loss

New Self-Serve Platform Gives Brands and Agencies Direct Access to Ogury’s Personified Advertising Technology

Ogury, a global leader in privacy-first advertising solutions powered by exclusive data, has announced the launch of Ogury One, a new client-facing platform built to help brands and agencies navigate the growing challenges of signal loss across the open internet.

Designed for ease of use and performance at scale, Ogury One puts the power of the company’s proprietary Personified Advertising directly into the hands of advertisers, offering a smarter, privacy-safe way to reach target audiences.

As digital marketers face increasing limitations on traditional identifiers and third-party cookies, Ogury continues its mission to deliver scalable advertising solutions that respect user privacy. In response to signal degradation, Ogury pioneered Personified Advertising—a unique targeting method that focuses on anonymized personas, rather than individuals. These personas are created using zero-party data collected via large-scale surveys, enriched by billions of contextual, semantic, and campaign-related data points, and refined by AI. This approach enables effective targeting—with or without IDs—ensuring consistent addressability across the open web.

“Ogury One is a ground-breaking user-friendly tool that simplifies campaign management while delivering unprecedented on-target performance and scale for brands and agencies. They can now seamlessly orchestrate their Personified Advertising campaigns with complete control—whether through our robust platform or API integrations,” explained Stephane Dupayage, Chief Product Officer at Ogury. “This transformative solution marks a significant milestone for Ogury, empowering our clients to achieve exceptional results while setting new industry standards.”

Also Read: WPP Acquires InfoSum to Supercharge AI-Powered, Privacy-First Marketing Intelligence

Direct Access to Powerful, Persona-Based Advertising

With Ogury One, advertisers gain instant access to Ogury’s rich zero-party data and proprietary personas through a simplified interface. Whether through the self-serve portal or via API, brands and agencies can:

• Define audiences at scale using detailed persona profiles.
• Launch and optimize campaigns with minimal technical lift.
• Track performance through real-time analytics and integration with their existing BI tools.

Ogury One is already available to current and new clients and provides a suite of three key capabilities to drive smarter campaign execution:

Key Capabilities of Ogury One

1. Intelligent Planning

Advertisers can now unlock the full value of persona-based targeting through multiple strategic tools:

• An AI-Powered Persona Builder that transforms briefs, keywords, or plain text into a curated list of the most relevant personas for each campaign.
• Access to a vast library of pre-built personas, with the flexibility to create custom combinations based on campaign needs—locally or globally. Each persona includes deep insights, from survey responses and interest profiles to site preferences, device usage, active times, and regional behaviors.
• Audience matching capabilities to expand existing campaign reach across broader, privacy-compliant segments of the web.

2. Effortless Activation

Through an intuitive dashboard or direct integration with the advertiser’s preferred DSP or campaign management tool, Ogury One allows fast campaign setup and ongoing optimization—no advanced tech skills required.

3. Comprehensive Reporting

Advertisers gain access to detailed, real-time performance analytics within the platform, or they can integrate the reporting directly into their business intelligence systems for seamless tracking and optimization.

Massive Reach, Maximum Control

With access to over 2.5 billion unique devices per month across mobile and desktop in 49 countries, Ogury One empowers advertisers to connect with their target audiences on a global scale—while maintaining full transparency and control.

As the industry continues to grapple with signal loss and shifts in privacy regulation, Ogury One positions itself as a next-generation platform that blends audience insight, privacy compliance, and campaign efficiency, setting a new benchmark for digital advertising success.

SOURCE: PRNewswire