illumin Unveils Forecasting Tool for Smarter, More Strategic Campaign Planning

illumin Holdings Inc., a leading advertising technology company, announced the launch of its innovative Forecasting tool—an advanced solution built to empower marketers with deeper insights, better control, and greater confidence in campaign planning.

Fully integrated into the illumin platform, this new Forecasting capability offers a comprehensive, real-time view of campaign performance potential—before any media spend is committed. Unlike traditional forecasting tools that provide fragmented insights by channel or tactic, illumin’s solution enables marketers to plan holistically across a wide range of formats including CTV, DOOH, native advertising, and more. It allows for granular-level adjustments, modeling the impact of each media element individually, and then aggregating those projections into a unified, actionable campaign forecast.

This positions illumin as the only platform offering both granular control and end-to-end visibility—bringing unparalleled clarity to audience reach, budget distribution, and strategic media performance.

Key Features and Benefits Include:

• Smarter, faster planning: Create cross-channel forecasts from a single, intuitive dashboard.
• Audience precision: Customize targeting for each touchpoint to optimize relevance and engagement.
• Real-time scenario modeling: Adjust budgets and CPMs on the fly to simulate and refine campaign outcomes.
• Unified campaign vision: Understand how each element contributes to overall success with a consolidated performance outlook.

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“With illumin Forecasting, we’re giving marketers the power to forecast with clarity and control—from the individual element to the entire campaign,” said Rachel Kapcan, Chief Product Officer at illumin. “It introduces a new level of flexibility and foresight to the planning process, empowering teams to move forward with confidence.”

The introduction of Forecasting underscores illumin’s ongoing commitment to innovation, enabling brands and agencies to navigate today’s increasingly complex media landscape with data-driven intelligence and strategic foresight.