Acxiom and LoopMe Partner to Deliver Survey-Based Custom Audiences for Smarter Ad Targeting

LoopMe, a global leader in brand performance, has announced a strategic partnership with Acxiom, the connected data and technology foundation powering leading brands and agencies across the globe under the Interpublic Group of Companies, Inc. (IPG Mediabrands). The collaboration aims to transform how advertisers build and activate high-intent audiences through a combination of real-time survey intelligence and advanced consumer data.

By integrating LoopMe’s patented Audience & Measurement Platform (AMP) with Acxiom’s robust identity resolution and marketing data capabilities, brands and agencies can now generate custom audience segments based on live survey responses—then seamlessly activate them across their preferred demand-side platforms (DSPs).

AMP allows advertisers to run mobile-first audience surveys both pre-campaign and in-flight, creating bespoke audience segments grounded in real consumer feedback. These segments are then amplified using LoopMe’s proprietary AI for targeting at scale—offering a smarter, more data-rich approach to reaching high-intent consumers.

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“We’re proud to work with Acxiom to launch our Custom Audience partnership. This comes at a time when ROI is a key focus for advertisers, and the offering allows them to easily reach ‘high intent’ segments for more accurate targeting and improved performance,” said Rob Cukierman, Chief Product Officer, LoopMe. “Acxiom’s industry-leading, marketing data technology and client base aligns perfectly with our patented, survey-based Audience & Measurement Platform to deliver agencies and brands actionable, quality audiences.”

This new partnership gives marketers the ability to combine attitudinal data—captured through LoopMe’s survey-based approach—with Acxiom’s identity solutions to ensure targeting is not just precise, but also relevant and responsive to real-time consumer sentiment.

“Acxiom’s data and identity expertise helps agencies and brands engage people anywhere and everywhere,” said Martin Wexler, EVP of partner accounts at Acxiom. “Our partnership with LoopMe provides yet another opportunity to tap into people’s attitudes and preferences so advertising is relevant and timely.”

With privacy-first personalization and performance-driven outcomes at the core, the Acxiom–LoopMe partnership sets a new standard for intent-based audience creation—giving advertisers a competitive edge in today’s complex media landscape.