Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, announced that it has acquired Moosend, an email marketing and automation platform, from Sitecore. The addition of Moosend complements Constant Contact’s existing SaaS marketing platform and strengthens Constant Contact’s presence in Europe.
The acquisition of Moosend will unlock strategic growth opportunities, and allow for investment in Moosend’s product portfolio, which serves small businesses and marketing teams who utilize the solution to deliver personalized messaging, improve customer interactions, and build loyalty. Following the transaction, Moosend will continue to power Sitecore’s Send solution for new and existing customers.
“The acquisition of Moosend represents an important investment in our global growth strategy,” said Frank Vella, CEO, Constant Contact. “Moosend’s established presence in EMEA provides us with valuable access to key international markets, allowing us to accelerate our support for small businesses across the globe. Furthermore, Moosend’s robust white-label capabilities offer exciting new avenues for us to bring Constant Contact’s best-in-class digital marketing tools to a broader set of businesses that serve SMB customers.”
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“Today marks an exciting new chapter for Moosend,” said Panos Melissaropoulos, Co-founder and General Manager of Moosend. “Our teams are united by a shared mission: to help marketers win with solutions that are not just powerful, but genuinely intuitive and adaptable to their needs. I’m incredibly grateful for the trust our customers have placed in us over the years, and we’re more committed than ever to delivering world-class innovation that drives real results.”
SOURCE: Constant Contact
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