Magnite has launched the next generation of SpringServe, a unified platform combining its ad server and programmatic capabilities to streamline ad buying and yield optimization for media owners. Entering closed beta, this solution offers a direct connection to 99% of U.S. streaming supply, as verified by Jounce Media. Industry leaders like Disney, Paramount, and Roku are early adopters.
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“As the CTV space matures, there’s a significant opportunity to enhance the advertising process for media owners and buyers,” said Sean Buckley, President, Revenue at Magnite. “We’re building this next generation of SpringServe specifically to help our clients and partners stay ahead of these emerging opportunities. By unifying the programmatic layer as a complementary step in the buying process, not only does it give buyers greater transparency, predictability, and control over their ad placements, but it lays the foundation for more effective monetization and yield management for media owners.”