Databricks introduced Data Intelligence for Marketing, a unified platform that integrates the Databricks Data Intelligence Platform with out-of-the-box integrations to an ecosystem of leading marketing solution providers. This solution enables marketing teams to consolidate customer and campaign data in real-time, facilitating self-service insights and the development of more relevant and efficient campaigns at scale.
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Already adopted by global brands as the foundation of their broader martech stacks, the platform simplifies access to insights, personalizes experiences, and enhances marketing effectiveness—all from a single, unified interface. Addressing the common challenge of fragmented data across disparate systems, this launch aims to empower marketers to meet customer expectations more swiftly by leveraging AI and trusted marketing partners to access insights, execute smarter campaigns, and optimize resource utilization.
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