Boostr, a leading provider of advertising management platforms for publishers and media companies, has launched Agent IQ, an evolving suite of AI agents designed specifically for media teams. This innovative solution aims to automate manual tasks, reduce errors, and enhance performance across Sales, Planning, and Ad Operations, thereby allowing teams to focus on delivering results for advertisers and agencies. The Agent IQ Series encompasses specialized agents that support critical functions throughout the media lifecycle. Current offerings include tools for intelligent lead discovery, deal scoring, real-time recommendations, automated planning processes, and AI-powered workflows to streamline creative operations and ensure data accuracy.
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“Agent IQ is about giving teams their time back and helping them make smarter decisions, faster,” said Patrick O’Leary, CEO at Boostr. “We’ve already seen measurable impact from the first agents in-market, and we’re just getting started. This rollout will continue to empower media organizations to operate with speed, accuracy, and confidence.” The Agent IQ Series is being released in phases, with the initial collection of agents available now and additional agents scheduled for release every quarter throughout 2025, offering a scalable and future-ready AI workforce tailored to the unique needs of the media industry.