Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
Salesforce to Acquire Informatica, Creating Industry’s Most Complete AI-Ready Data Platform
Salesforce, the global leader in AI-powered customer relationship management (CRM), has signed a definitive agreement to acquire Informatica, a pioneer in enterprise cloud data management, in a deal valued at approximately $8 billion in equity, net of Salesforce’s existing investment in the company.
Yahoo DSP Onboards Comscore’s AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation
Comscore, Inc., a global leader in measuring and analyzing consumer behavior, announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
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In Social Media Technology news this week…
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In Customer Experience news this week…
CallRail Announces Integration With RingCentral for Small Businesses
CallRail, the lead engagement platform, announced a new integration with RingCentral, a global leader in AI-powered business communications, that empowers SMBs with enterprise-grade communication intelligence.
TELUS Digital Expands Capabilities With the Addition of Gerent
TELUS Digital Experience, a leading global technology company specializing in digital customer experiences, announced it has acquired Gerent, a U.S.-based Salesforce-focused consultancy that delivers enterprise-scale implementation and integration projects, and agentic AI solutions.
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In Mobile Tech news this week…
Channel Factory Unveils Intelligence Suite Featuring AI-Powered Tools to Boost Ad ROI and Contextual Targeting
Channel Factory, a global leader in brand suitability and contextual advertising, has announced the launch of Channel Factory Intelligence, a next-generation AI-driven suite designed to elevate media performance through advanced analytics, optimization, and brand-safe targeting.
AdCellerant Expands to Canada with Powerful Advertising Platform for Agencies and Media Companies
AdCellerant, the leader in digital advertising technology and services, has launched its Canadian operations, bringing award-winning advertising technology, automation, and support to agencies and media companies across Canada.
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In Marketing Analytics news this week…
Similarweb Unveils AI Agents Built on Unmatched Digital Intelligence to Supercharge Sales and Marketing Performance
Similarweb, the leading AI-powered digital intelligence platform, has officially launched Similarweb AI Agents—a revolutionary suite of digital experts purpose-built to help businesses unlock faster, data-driven insights across marketing and sales workflows.
GoodData Rolls Out AI Assistant: Embeddable Generative Analytics You Can Trust
GoodData announced the general availability of GoodData AI Assistant, a conversational analytics solution that transforms how business users engage with data. Built to scale, the AI Assistant enables users to ask questions in plain language and receive precise, governed insights right where decisions are made.
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In Martech Content news this week…
Aprimo Unveils Enterprise-Grade AI Agents to Revolutionize Content Operations at Scale
Aprimo, a leading provider of digital asset management (DAM) and content operations software, announced the launch of its next-generation AI Agents, a significant expansion of its embedded AI framework first introduced in 2023.
Microsoft Launches Agent Store in Microsoft 365 Copilot to Unlock the Power of AI-Powered Assistants
As businesses continue to adopt AI to transform how work gets done, Microsoft is introducing a major enhancement to its Microsoft 365 Copilot ecosystem: the Agent Store. This curated, centralized marketplace offers a new way for users and developers to harness the capabilities of AI-powered agents—intelligent assistants designed to automate specific tasks, optimize workflows, and drive efficiency across the workplace.
Article Of The Week…..
Human Insights: The Missing Link in Your Customer Data Platform Strategy
In today’s quick digital world, personalisation and relevance drive customer loyalty. So, data-driven decision-making is essential. Businesses and marketers use Customer Data Platforms (CDPs) to combine scattered customer data. They build detailed profiles and use them across marketing channels. Many people see these platforms as game-changers. They collect first-party data. This data helps them build predictive models, target campaigns, and improve customer experiences.
The Role of User-Generated Content in Building Exceptional Brands
In a time when consumers face many shiny ads and scripted messages, being real is now the key to trust. Marketing leaders today face a challenge. Audiences want connection, but they are more skeptical of traditional marketing tactics. User-generated content (UGC) is changing the game. It helps brands build loyalty, expand their reach, and stand out in busy markets.