Perion Network Ltd., a leader in advanced advertising technologies, has announced the acquisition of Greenbids, an innovative AI platform known for creating custom algorithms to optimize campaigns across major walled garden platforms, including YouTube, Facebook, and Instagram, as well as top DSPs like Google DV360 and The Trade Desk. This acquisition boosts Perion’s ability to deliver performance-driven advertising solutions at scale, unlocking new revenue opportunities, and expanding its market share. It is expected to positively impact Perion’s revenue and adjusted EBITDA in the current year, while enhancing client retention.
Greenbids specializes in developing bespoke bidding algorithms that align every campaign with the key performance indicators (KPIs) that matter most to each brand. By ensuring media investments are optimized for efficiency, performance, and accountability, Greenbids offers brands greater transparency and control over their advertising budgets. Currently, over 80 brands, including Spotify, Ford, and Accor, use Greenbids’ technology to improve campaign outcomes.
For instance, Spotify leveraged Greenbids’ AI technology to optimize its Wrapped Annual Marketing Initiative across 16 EMEA markets. This initiative not only improved performance but also reduced its environmental impact, demonstrating how custom algorithms can enhance both results and responsibility. With this acquisition, Perion aims to bring this technology to a global audience, capitalizing on its presence in over 30 countries and strong relationships with agencies and advertisers.
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Lara Faguais, Head of Global Media Partnerships & Strategy at Accor, shared, “At Accor, we’re always looking to partner with companies that embody innovation, creativity, and performance. With Greenbids, we found a unique opportunity to reduce our carbon emissions while improving media campaign performance. The results speak for themselves—so much so that we’ve expanded the collaboration across multiple countries, multiple brands, and channels.”
This acquisition significantly expands Perion’s addressable market by adding walled garden channels like YouTube, Facebook, and Instagram, along with AI-driven optimization for lower-funnel campaigns. It complements Perion’s existing strengths in top- and mid-funnel environments, including CTV, DOOH, and the open web. Greenbids’ AI technology will be integrated into the Perion One platform, positioning Perion to capture a greater share of performance budgets and drive higher retention through brand-specific, scalable optimization.
Tal Jacobson, CEO of Perion, said, “We see the acquisition of Greenbids as a quantum leap for the Perion One platform capabilities. We are taking another important step forward in advancing Perion One as the platform of choice for brands and agencies, where media investments perfectly align with brand outcomes. Greenbids’ technology adds a powerful layer of algorithmic intelligence tailored to each brand’s unique goals. Combined with Perion’s multi-channel reach, we now have a scalable advantage that can deliver optimized performance, which is specifically meaningful to advertisers and brands in uncertain financial environments, as we focus on reducing waste and increasing ROI on media spend.”
Jacobson added, “We are excited to welcome the Greenbids team of industry experts to Perion and look forward to working together to unlock greater value for our clients and shareholders. The Greenbids product will be implemented immediately into the Perion Suite of solutions under the new name of Perion Algo. The team will also become part of Perion from day one, enabling us to scale these solutions quickly and reduce post-merger integration challenges.”
Guillaume Grimbert, CEO and co-founder of Greenbids, expressed his enthusiasm, “In the past year, we started to hear more and more about Perion from brands we interacted with, which made us curious to understand their new solutions, now known as the Perion One Platform. This led to our initial partnership, which ultimately resulted in this acquisition. Joining Perion allows us to bring our technology to a company that shares our vision for smarter, more sustainable advertising. Together, we have a powerful opportunity to scale advertising intelligence globally and help brands achieve meaningful business outcomes with greater transparency and impact.”