Automated Analytics, a leader in marketing intelligence solutions in the UK and Europe, announced the U.S. launch of Call360, its groundbreaking AI-driven call tracking and analytics platform. Call360 transforms how businesses capture, analyze, and act on call data, while delivering unparalleled insights into customer conversations and marketing ROI without the need for teams of analysts to interpret data.
Following its successful rollout in the UK, Call360 is now available to U.S. marketers, agencies, and enterprises looking to unlock the full value of inbound and outbound ai-powered call analysis. Powered by advanced artificial intelligence, Call360 not only tracks where calls come from, but also analyzes caller intent, sentiment, and outcome — enabling smarter, faster decision-making. And with smart integrations with the likes of Hubspot, Salesforce and Microsoft Dynamics, marketing intelligence reports can be automated, saving marketeers valuable time.
“Call360 goes far beyond traditional call tracking,” said Mark Taylor, CEO of Automated Analytics. ”By leveraging AI, we help businesses see the full customer journey, from digital touchpoints to phone conversations and CRM data points — and turn those insights into action. U.S. marketers have been missing this level of intelligence. Now, they don’t have to.”
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Key Features of Call360:
- Proprietary Large Language Model – Adapt quickly to enable unique business workflows and refine accuracy over time using industry-specific jargon
- AI-Powered Call Analytics – Instantly understand caller intent, sentiment, and conversion outcomes automatically.
- Attribution & ROI Tracking – Connect phone calls to digital campaigns across Google Ads, Google Analytics, Meta, and other platforms.
- Real-Time Insights Dashboard – Visualize call data and performance across locations and teams.
- CRM Integration – Seamlessly sync call intelligence with Salesforce, HubSpot, Microsoft Dynamics and over 100 other CRMs.
- Compliance-Ready Recording & Transcription – Fully GDPR and TCPA compliant, with secure call storage.
SOURCE: PRNewswire